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WEB
DESIGN ARTICLESMini-Sites -- Highly Targeted Sales Generators
By Shelley Lowery
If you're looking for a highly effective method of increasing your Internet sales, then
mini-sites may be your answer. Mini-sites are one of the most effective marketing tools
online. Not only are they effective, but they're also very inexpensive and easy to create.
The concept is simple. Create a one or two page website that completely focuses on one
specific topic. Everything within that page should have one purpose -- getting the visitor
to take action.
This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and
very few graphics. There should be no banners or outside links of any kind and nothing
that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted
the better. For example, if you have a website that sells a number of products, a good
mini-site would focus on one specific product instead of all of the products. You could
create a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific product. Concentrate
on just a few keyword phrases, as this will help you to tighten your targeting. Remember
... the tighter the targeting the better.
Title - Your "Title" should contain your most important keywords. You've
probably heard that before, but I've found a slightly different method for optimizing the
title. Since mini-sites focus on just one product, place the "most" important
"keyword phrase" first. Not just your most important phrase, but the keyword
phrase that you think people will use when they do a search. Instead of capitalizing the
first letter, type it in lowercase, as most people type in all lowercase letters when
searching. This will assist you in ranking higher in the Search Engine for your targeted
audience.
Description - Your description should focus on one specific product and not generalize.
Make sure you include your most important keywords towards the beginning of your
description. In addition, make sure your description describes your site in detail. You
want your potential visitors to know exactly what you're offering. Your description should
be less than 200 characters.
Keywords - Concentrate on just a few keyword phrases.
Heading tags - Search Engines pay close attention to the text displayed within the
"Heading" tags. Place your most important keyword phrase within a
"Heading" tag.
Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt"
tags.
Text - All of your text should focus on your product. There should be no filler text
whatsoever. It should have one specific purpose -- getting your visitor to take action.
Make sure you include your keyword phrases throughout your text.
If you'd like to set up your mini-site using tables, try to place your "Heading"
text above your "Table" code. If this isn't possible, make sure you include your
keyword phrases within your top left "Table cell" to assist you in ranking
higher in the Search Engines.
Mini-sites are not limited to just your products. They can also be used with any affiliate
programs you may be promoting. You can include extra incentives such as a free bonus for
purchasing the product or even your personal recommendation. This is a great way to
presell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name, these sites can be hosted on a
free server and still rank high in the Search Engines. Keep in mind, free sites do not
build trust and credibility. No matter which option you choose, make sure you place your
most important keyword phrase (the keyword phrase that you think people will use when
searching) within your web address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and have a good conversion rate, (the
number of visitors compared to the number of sales) you can buy targeted traffic. Goto.com
is the number one pay-per-click Search Engine and will most likely produce the best
results.
For additional options, visit: http://www.payperclicksearchengines.com They provide information and
reviews on a number of pay-per-click Search Engines.
The key to using this technique effectively is to bid on "very" targeted
keywords. This will weed out the casual visitors and only attract your target audience.
There's no sense in paying for visitors who really weren't interested to begin with.
In addition to bidding on keywords, you can also advertise in targeted ezines and even
purchase some targeted banner advertising. Be creative and take the time to test all of
your promotions prior to spending a lot of money.
If you really want to increase your sales, create some mini-sites. They are one of the
cheapest and easiest to create profit generators online.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit
Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of
the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net
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